The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of internet gambling, has exploded exponentially recently. A significant driver on this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the traffic or pl
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the exchanging of online ad space. At the heart of this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, but they operate on oppo
In today’s digital age, businesses rely heavily on website marketing to reach and build relationships with their audience. But how do companies determine their internet marketing efforts are effective? The answer lies in digital analytics for marketing. This field has evolved into a critical component of marketing strategies, providing businesses